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The Phantom of Social Media: How Link Spam Continues to Haunt Google Rankings...

In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build...

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A Startup Owner’s Black Book of Web Conversion by @searchrook

Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your product’s worth can stop you in your tracks...

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5 Back-to-Basic Tricks to Turbocharge Your Website Conversions by @searchrook

Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and...

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Are You Making Social Media Contribute to Your SEO? by @searchrook

We have been hearing it for years now. Google refused to comment on it and digital marketers keep speculating the “Does it, or doesn’t it?” question from every possible angle. The general consensus has...

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7 Website Search Hacks to Ace E-Commerce Conversions by @searchrook

Google’s ease of use and convenience of relevant answers extends not just to queries, but also to products and services we look to buy. Whenever a shopper thinks “search,” Google is undoubtedly the...

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5 Subtle Changes That Directly Impact Your Search Rankings by @searchrook

How responsive design, reviews & ratings, social engagement, HTTPS, and intelligent use of images can push up your search rankings on Google SERPs. The post 5 Subtle Changes That Directly Impact...

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2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects by...

Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here. The post 2 Digital Advertising Praxes...

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